Golden by Skol, a LDA beer from AB InBev, new in Bolivia, was launched through a music festival during Carnival.
We decided to connect in a unique way. Instead of choosing the most popular singer or band, we chose to collaborate with the producer that breaks records in each session:
Bizarrap, creating the perfectly equalized Beat of our beer, inviting everyone to pop it open and enjoy Golden with our music session.
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Golden by Skol, una cerveza LDA de AB InBev, de reciente ingreso a Bolivia, se lanza oficialemente mediante un festival de música en Carnaval.
Decidimos conectar de manera única. En lugar de elegir al cantante o grupo del momento, optamos por colaborar con el productor que rompe récords en cada sessión:
Bizarrap, creando el Beat perfectamente ecualizado de nuestra cerveza, invitando a todos a destaparla y disfrutar de Golden con nuestra music session.
CREATIVE DIRECTION: Miguel Zambrana, Álvaro Salazar
ART DIRECTION: Alejandro Villegas, Álvaro Salazar
PROJECT MANAGER: José Monje, María Laura Henríquez
VIDEO & PHOTOGRAPHY: Cabruja Films
CLIENT: AB inBev Bolivia (CBN) , for its brand: Golden by Skol
TOURETTE AGENCY
2023
